Cryptocurrency Rug Pull Scams

Illustration of Cryptocurrency Rug Pull Scams — a credit card next to a laptop

By ZapScam Editorial Team · Last updated: April 2026 · Reviewed for accuracy

Americans lost $12.5 billion to fraud in 2024, according to the FTC.

Quick Answer

A cryptocurrency rug pull is a scam where developers abandon a project and run away with investors' funds, a type of fraud that contributed to over $11.3 billion in total cryptocurrency-related losses reported by Americans in 2025 (FBI IC3 2025).

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How It Works

1
Scammers create a new cryptocurrency token and promote it heavily on social media platforms, often using influencers and creating fake hype to generate a 'fear of missing out' (FOMO) among investors.
2
As investors buy the new token, its price and the funds collected in its liquidity pool increase. The developers often promise unrealistically high returns to attract as much investment as possible.
3
The developers suddenly withdraw all the funds from the liquidity pool or sell off their massive holdings of the token. This action drains the project of its value, causing the token's price to crash to zero.
4
The anonymous developers disappear, taking down the project's website and social media accounts. Investors are left holding worthless tokens with no way to sell them or recover their money.

Red Flags

What to Do If Targeted

How to Report It

Key Statistics

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Frequently Asked Questions

A crypto rug pull is a type of exit scam where the creators of a new cryptocurrency project attract investment and then suddenly abandon it, taking all the investors' money. They achieve this by draining the project's liquidity pool, which causes the value of the token to drop to zero, leaving investors with worthless assets.
Rug pulls account for significant losses within the broader crypto scam landscape. In 2024, losses attributed specifically to rug pulls were estimated at $3.4 billion. This is part of the larger problem of crypto-related crime, which saw Americans report over $11.3 billion in losses to the FBI in 2025.
While the regulatory landscape for cryptocurrency is still evolving, rug pulls are considered a form of fraud and are illegal. These scams involve intentional deception for financial gain. Victims should report these incidents to law enforcement agencies like the FBI to ensure they are investigated as criminal acts.
Key red flags include an anonymous development team, promises of unrealistic and guaranteed high returns, and a lack of a third-party security audit for the project's code. Additionally, be wary of projects with unlocked liquidity pools and a high concentration of tokens held by a small number of wallets, as these signs indicate developers can easily withdraw funds or crash the market.

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